Virtual Events
An online event platform that offers interactive features for attendees to engage and network while mimicking a real-world branded event experience
Team
Account Manager
UX Designer (me)
External Architect/Rendering Firm
Overview
IBM virtual events encompass a range of online experiences, including digital conferences, webinars, and streaming events, leveraging IBM's technology and services to facilitate engaging and interactive experiences for attendees.
Role
Client management
Concept Development
Environment design
UX and graphic design
Vendor management
Platform educator
Tools
InDesign
Photoshop
Illustrator
Timeline
2.5 years
The Problem
Corporations experience travel restrictions due to budgets and restrictions. IBM wanted to retain its proactive marketing efforts, which they are known for, by creating an initiative to offer a custom online event experience for constituents to meet with one another.
The Solve
Partnered with IBM to define and grow their brand expression on the virtual event platform. Created a customized, flexible design experience that is innovative, uniquely IBM, and on-brand with the Smarter Planet agenda.
Design
Concept
The rooms are created to mirror the experience that an attendee would have at a live event. Each space is designed to give an event a seamless, holistic feel.
Process
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Sketch conference environments that aline with IBM standards and integrate with the platforms UI overlays
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Create detailed moodboards with color palettes, furniture selection, finishes, and people selection
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Partner with the client team and render firm to bring the space to life
Designing the Spaces
Smarter Communications Branded Event
Metrics
Executed more than 80 events across 26 countries,
reaching more than 18,000 people and 15,000 downloads of content
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of the company.